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See how leading CPGs are using virtual shelf testing to validate fixture strategies, reduce risk, and win retailer buy-in — before anything goes live. Featuring a real case study from Reckitt, plus a live walkthrough of Fixture Visualizer, our fastest way to build and test shelves.

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Why choose VST?

In retail, shelf space is make-or-break. But too often, decisions about what goes where are based on gut feel, outdated PDFs, or incomplete data. VST brings retailers and brands onto the same page - helping both sides make smarter decisions, prove what works, and win with shoppers.
 
Bring plans to life visually

Use Fixture Visualiser to create and share high-res, shoppable fixture layouts. Perfect for tighter range reviews, stronger pitches, and faster decision-making.

Know what will win at-shelf

Use Virtual Shelf Testing to trial pricing, packs, layouts, and NPD in a virtual store with thousands of real shoppers. Get results in a week, ready to share with retailers.

 

 

Align with retailers

Access thousands of live, store-level planograms instantly with Planogram Publisher. No more chasing PDFs or spreadsheets - just clear visibility across teams, suppliers and retailers.